MC9282 MANAGERIAL ECONOMICS Syllabus for 5th Sem MCA - Fifth semester - Regulation 2009 - Anna University
MC9282 MANAGERIAL ECONOMICS LT P C
3 0 0 3
UNIT I INTRODUCTION TO MANAGERIAL ECONOMICS 9
Managerial Economics – meaning, nature and scope – Managerial Economics and business decision making – Role of Managerial Economist – Fundamental concepts of Managerial Economics. Demand Analysis – meaning, determinants and types of demand – Elasticity of demand – Demand function – Demand curve – Estimation of the Demand Function.
UNIT II SUPPLY, PRODUCTION AND COST ANALYSIS 9
Supply – meaning and determinants – Supply Function-Meaning of production – Production analysis: long run and short run – production functions – Isoquants - Expansion path – Cobb-Douglas function. Cost concepts – cost – output relationship: long run and short run – Economies and diseconomies of scale – cost functions – estimation of cost function.
UNIT III MARKET STRUCTURE AND PRICE DETERMINATION 9
Market structure – Perfect Competition – Monopoly – Monopolistic Competition – Oligopoly - characteristics – Pricing of Goods and Services- Pricing and output decisions
– Price Discrimination – Price Determinants – Profit Maximization and free pricing- methods of pricing – differential pricing – Government intervention and pricing.
UNIT IV PROFIT AND INVESTMENT ANALYSIS 9
Profit - Meaning and nature – Profit policies – profit planning and forecasting –Cost volume profit analysis – Investment analysis – Meaning and Significance – Time Value of money – cash flow and measures of investment worth –payback period criterion – average rate of return criterion – net present value criterion – internal rate of return criterion – profitability – index criterion.
UNIT V MACROECONOMIC ISSUE 9
National Income –concepts –determination of national income - Business cycle – Inflation and Deflation –types of inflation – causes of inflation- Balance of payments – account- assessing the balance of payments figures – Monetary and Fiscal Policies – attitudes towards monetary policy – problems of monetary policies – nature of fiscal policy- effectiveness of fiscal policy.
TOTAL : 45 PERIODS
1. G.S. Gupta , “ Managerial Economics”, Tata McGrawhill, 1990.
1. Joel Dean, “ Managerial Economics”, Prentice Hall India. 1987
2. Evan J. Douglas, “Managerial Economics”, Prentice Hall International, 1987.