MC9282 MANAGERIAL ECONOMICS Syllabus for 5th Sem MCA - Fifth semester - Regulation 2009 - Anna University
MC9282 MANAGERIAL ECONOMICS LT P C
3 0 0 3
UNIT I INTRODUCTION TO MANAGERIAL ECONOMICS 9
Managerial Economics – meaning, nature and scope – Managerial Economics and
business decision making – Role of Managerial Economist – Fundamental concepts of
Managerial
Economics.
Demand Analysis – meaning, determinants and types
of demand – Elasticity of demand – Demand function – Demand curve – Estimation
of the
Demand Function.
UNIT II
SUPPLY, PRODUCTION
AND
COST ANALYSIS 9
Supply
– meaning and determinants – Supply Function-Meaning of production –
Production analysis: long run and short run – production functions – Isoquants - Expansion path – Cobb-Douglas function. Cost concepts – cost – output relationship: long run and short run – Economies and diseconomies
of scale – cost functions – estimation of cost function.
UNIT III MARKET STRUCTURE AND
PRICE DETERMINATION 9
Market structure
– Perfect Competition – Monopoly – Monopolistic Competition
– Oligopoly - characteristics – Pricing of Goods and Services-
Pricing and output decisions
– Price Discrimination – Price Determinants – Profit Maximization and free pricing-
methods of pricing – differential pricing – Government intervention and pricing.
UNIT IV
PROFIT AND INVESTMENT ANALYSIS
9
Profit - Meaning and nature – Profit policies
– profit planning and forecasting –Cost
volume profit analysis – Investment analysis – Meaning and Significance – Time Value
of
money – cash flow and measures of investment worth –payback period criterion –
average rate of return criterion –
net present value criterion
– internal rate
of return criterion – profitability – index criterion.
UNIT V MACROECONOMIC ISSUE
9
National Income –concepts –determination of national income - Business cycle –
Inflation and Deflation –types of inflation – causes of inflation- Balance of payments – account- assessing the balance of payments figures – Monetary and Fiscal Policies –
attitudes towards monetary
policy – problems of monetary
policies – nature of fiscal
policy-
effectiveness of fiscal policy.
TOTAL : 45 PERIODS
TEXT BOOK:
1. G.S. Gupta , “
Managerial Economics”, Tata McGrawhill, 1990.
REFERENCES:
1. Joel
Dean, “ Managerial Economics”, Prentice Hall
India. 1987
2. Evan J. Douglas, “Managerial Economics”, Prentice Hall
International, 1987.
