BA9273 PRODUCT DESIGN Syllabus for 3rd Sem MBA -Operations Elective-Third semester - Regulation 2009 - Anna University


BA9273 PRODUCT DESIGN Syllabus for 3rd Sem MBA -Operations Elective-Third semester - Regulation 2009 - Anna University

BA9273                                             PRODUCT DESIGN                                                 LT P C
3 0 0 3

UNI I          INTRODUCTION                                                                                                   9
Defining  Product,  Types  of  products.  Successful  Product  development   characteristics, duration and cost, challenges. Development Process: Generic Process-  Adapting to product types. Stage-gate model - New Service Development Process

UNIT  II           PRODUCT PLANNING                                                                                         9
Product Planning Process Steps. Product Life Cycle. Technology Life Cycle - Understanding Customer Needs - Disruptive Technologies- Product         Specification - Concept Generation Activity- Steps- Brain Storming,

UNIT  III          PRODUCT CONCEPT                                                                                          9
Concept Selection Importance, Methodology, concept Screening, Concept Scoring. Concept Testing. Product Architecture- Definition, Modularity,          implication,  Establishment,  Delayed Differentiation, Platform Planning.

UNIT  IV         INDUSTRIAL DESIGN AND DESIGN TOOLS                                                     9
Industrial Design, Design for Manufacturing-Value Engineering-Ergonomics-Prototyping-Robust
Design- Collaborative Product development- Product development economics.

UNIT  V          PATENTS                                                                                                             9
Defining Intellectual Property and Patents, Patent Searches and Application, Patent Ownership and Transfer, Patent Infringement, New Developments and           International Patent Law.



TEXT BOOK

TOTAL: 45 PERIODS

1.  Karl  T.   Ulrich   an Steve D.  Eppinger Product  Desig an Development,  Tata
McGraw Hill, Third Edition, reprint 2008.

REFERENCES
1.
A.K. Chitale and R.C. Gupta, Product Design and Manufacturing, PHI, 2008.



005.
2.
Michael Grieves, Product Life Cycle Management, Tata McGraw Hill , 2006.
3.
Deborah E. Bouchoux, Intellectual Property Rights, Delmar, Cengage Learning,          2
4.
Kerber, Ronald L, Laseter, Timothy M., Strategic Product Creation, Tata-        McGraw
Hill,

2007.

5.
Bruce T. Barkley, Project Management in New Product Development, Tata McGraw
Hill,

2008.

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