BA9270 E - COMMERCE TECHNOLOGY AND MANAGEMENT Syllabus for 3rd Sem MBA -systems Elective-Third semester - Regulation 2009 - Anna University
BA9270 E - COMMERCE TECHNOLOGY AND
MANAGEMENT LT P C
3 0 0 3
UNIT I INTRODUCTION TO E-COMMERCE
8
Electronic
commerce and physical
commerce - Economic forces –
advantages
–
myths - business models.
UNIT II TECHNOLOGY INFRASTRUCTURE
10
Internet and World Wide Web, internet protocols - FTP, intranet and extranet - cryptography,
information publishing technology-
basics of web server hardware and software.
UNIT III
BUSINESS APPLICATIONS
10
Consumer oriented ecommerce – etailing and models - Marketing on web – advertising, e-mail
marketing, e-CRM; Business oriented ecommerce – E-Government, EDI
on the internet, SCM;
Web Auctions, Virtual communities and Web portals
UNIT IV ECOMMERCE PAYMENTS AND
SECURITY
9
E payments - Characteristics of payment of systems, protocols, E-cash, E- check and Micro payment systems.
UNIT V LEGAL AND PRIVACY ISSUES IN E-
COMMERCE 8
Legal, Ethics and privacy issues – Protection needs and methodology – consumer protection,
cyber laws , contracts and warranties . Taxation and encryption policies.
TOTAL:45 PERIODS
TEXT BOOKS
1. Hentry Chan & el , E-Commerce – fundamentals and Applications, Wiley India Pvt Ltd,
2007.
2. Gary P.
Schneider,
Electronic commerce, Thomson
course technology, Fourth annual edition, 2007
REFERENCES
1. Bharat Bhasker, Electronic Commerce – Frame work technologies and Applications, 3rd
Edition. Tata McGrawHill Publications, 2008.
2. Kamlesh
K.Bajaj and Debjani Nag, Ecommerce-
the cutting edge of
Business, Tata
McGrawHill Publications, 2008
3. Efraim Turban et al, Electronic Commerce –A managerial perspective, Pearson Education
Asia, 2006.
4. Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004
