BA9270 E - COMMERCE TECHNOLOGY AND MANAGEMENT Syllabus for 3rd Sem MBA -systems Elective-Third semester - Regulation 2009 - Anna University


BA9270 E - COMMERCE TECHNOLOGY AND MANAGEMENT Syllabus for 3rd Sem MBA -systems Elective-Third semester - Regulation 2009 - Anna University

BA9270                      E - COMMERCE TECHNOLOGY AND MANAGEMENT               LT P C
3 0 0 3

UNIT  I            INTRODUCTION TO E-COMMERCE                                                                   8
Electronic  commerce  and physical  commerce  - Economic forces  advantages   myths  - business models.

UNIT  II           TECHNOLOGY INFRASTRUCTURE                                                                 10
Internet and World Wide Web, internet protocols - FTP, intranet and extranet - cryptography, information publishing technology- basics of web server hardware and software.

UNIT  III          BUSINESS APPLICATIONS                                                                              10
Consumer oriented ecommerce etailing and models - Marketing on web advertising, e-mail marketing, e-CRM; Business oriented ecommerce E-Government, EDI on the internet, SCM; Web Auctions, Virtual communities and Web portals

UNIT  IV         ECOMMERCE PAYMENTS AND SECURITY                                                      9
E payments - Characteristics of payment of systems, protocols, E-cash, E- check and Micro payment systems.

UNIT  V          LEGAL AND PRIVACY ISSUES IN E- COMMERCE                                           8
Legal, Ethics and privacy issues Protection needs and methodology consumer protection, cyber laws , contracts and warranties . Taxation and encryption policies.



TOTAL:45 PERIODS

TEXT BOOKS
1.  Hentry Chan & el , E-Commerce fundamentals and Applications, Wiley India Pvt Ltd,
2007.
2.  Gary  P.  Schneider,  Electronic  commerce,  Thomson  course  technology,  Fourth  annual edition, 2007

REFERENCES
1.  Bharat Bhasker, Electronic Commerce Frame work technologies and Applications, 3rd
Edition. Tata McGrawHill  Publications, 2008.
2.  Kamlesh  K.Bajaj and  Debjani    Nag,  Ecommerce-  the  cutting edge of  Business,    Tata
McGrawHill  Publications, 2008
3.  Efraim Turban et al, Electronic Commerce A managerial perspective, Pearson Education
Asia, 2006.
4.  Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004
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