BA9264 ENTERPRENEURSHIP DEVELOPMENT Syllabus for 3rd Sem MBA -Human Resources Elective-Third semester - Regulation 2009 - Anna University


BA9264 ENTERPRENEURSHIP DEVELOPMENT Syllabus for 3rd Sem MBA -Human Resources Elective-Third semester - Regulation 2009 - Anna University

BA9264                      ENTERPRENEURSHIP DEVELOPMENT                                       LT P C
3 0 0 3

UNIT  I            ENTREPRENEURAL COMPETENCE                                                                 6
Entrepreneurship concept Entrepreneurship as a Career – Entrepreneurial  Personality - Characteristics of Successful, Entrepreneur Knowledge and Skills of Entrepreneur.

UNIT  II           ENTREPRENEURAL ENVIRONMENT                                                              12

Business Environment - Role of Family and Society - Entrepreneurship Development Training and Other Support Organisational Services - Central and State Government Industrial Policies and Regulations - International Business.

UNIT  III          BUSINESS PLAN PREPARATION                                                                    12

Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product - Ownership - Capital - Budgeting Project Profile Preparation - Matching Entrepreneur with the Project - Feasibility Report Preparation and Evaluation Criteria.

UNIT  IV         LAUNCHING  OF SMALL BUSINESS                                                               10

Finance  and  Human  Resource  Mobilization  Operations  Planning  -  Market  and  Channel
Selection - Growth Strategies - Product Launching.

UNIT  V          MANAGEMENT OF SMALL BUSINESS                                                             5
Monitoring and Evaluation of Business - Preventing Sickness and     Rehabilitation of Business
Units- Effective Management of small Business.




TEXT BOOKS
1.  Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2001.

TOTAL:45 PERIODS

2.  S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi,
2001.

REFERENCES
1.  Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & Praxis, Biztrantra ,2nd Edition ,2005
2.  Prasama Chandra, Projects Planning, Analysis, Selection, Implementation and Reviews,
Tata McGraw-Hill, 1996.
3.  P.C.Jain (ed.), Handbook for New Entrepreneurs, EDII, Oxford University Press, New Delhi,
1999.
4.  Staff College for Technical Education, Manila and Centre for Research and Industrial Staff
Performance,   Bhopal,    Entrepreneurship    Development,    Tata   McGraw-Hill   Publishing
Company Ltd., New Delhi, 1998.
5.  P.Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House, Chennai -
1997.
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