BA9252 RETAIL MANAGEMENT Syllabus for 3rd Sem MBA -Marketing Elective-Third semester - Regulation 2009 - Anna University


BA9252 RETAIL MANAGEMENT Syllabus for 3rd Sem MBA -Marketing Elective-Third semester - Regulation 2009 - Anna University

BA9252                                                 RETAIL MANAGEMENT                                      LT P C
3 0 0 3

UNIT  I            INTRODUCTION                                                                                                   9
An overview of Global Retailing Challenges and opportunities Retail trends in India Socio economic and technological Influences on retail management Government of India policy implications on retails.

UNIT  II           RETAIL FORMATS                                                                                               9
Organized and unorganized formats Different organized retail formats Characteristics of each format Emerging trends in retail formats MNC's role in organized retail formats.

UNIT  III          RETAILING DECISIONS                                                                                      9
Choice of retail locations - internal and external atmospherics Positioning of retail shops Building retail store Image - Retail service quality management Retail Supply Chain Management Retail Pricing Decisions.

UNIT  IV         RETAIL SHOP MANAGEMENT                                                                           9
Visual Merchandise  Management Space Management Retail Inventory Management Retail accounting and audits - Retail store brands Retail advertising and promotions – Retail Management Information Systems - Online retail Emerging trends .

UNIT  V          RETAIL SHOPPER BEHAVIOUR                                                                        9
Understanding of Retail shopper behavior Shopper Profile Analysis Shopping Decision Process - Factors influencing retail shopper behavior Complaints Management - Retail sales force Management Challenges in Retailing in India- Case studies.
TOTAL:45 PERIODS TEXT BOOKS
1.  Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill, Sixth
Edition, 2007
2.  Ogden, Integrated Retail Management, Biztranza, India, 2008.

REFERENCES
1.  Patrick M. Dunne and Robert F Lusch, Retailing, Thomson Learning, 4th Edition 2008.
2.  Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava, Retail Management, Oxford University
Press, 2007.
3.  Swapna Puadham, Retail Management -Text and Cases, Tata McGraw Hill, 2nd Edition,
2008.
4.  Dunne, Retailing, Cengage Learning, 2nd Edition, 2008
5.   Sivakumar, Retail Marketing, Excel Books, First Edition, 2007.
6.   Ramkrishnaand Y.R.Srinivasan, Indian Retailing Text and Cases, Oxford
University Press, 2008
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