BA9210 STRATEGIC MANAGEMENT Syllabus for 3rd Sem MBA - Third semester - Regulation 2009 - Anna University
BA9210 STRATEGIC
MANAGEMENT LT P C
3 0 0 3
UNIT I
STRATEGY AND PROCESS
9
Conceptual framework
for strategic management, the Concept of Strategy and the Strategy Formation Process – Stakeholders in business
– Vision, Mission and Purpose – Business
definition, Objectives and Goals -
Corporate Governance and Social
responsibility-case study.
UNIT II COMPETITIVE ADVANTAGE
9
External Environment -
Porter’s Five Forces Model-Strategic Groups Competitive Changes
during Industry
Evolution-Globalisation and Industry Structure -
National Context
and
Competitive advantage Resources-
Capabilities and competencies–core competencies-Low
cost and differentiation Generic Building Blocks of Competitive Advantage- Distinctive Competencies-Resources
and
Capabilities durability
of competitive Advantage-
Avoiding
failures and sustaining competitive advantage-Case study.
UNIT III
STRATEGIES
10
The generic strategic alternatives
– Stability, Expansion, Retrenchment and Combination
strategies - Business level strategy- Strategy in the Global Environment-Corporate Strategy-
Vertical Integration-Diversification and Strategic Alliances- Building and Restructuring the
corporation- Strategic analysis and choice -
Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio
Analysis - SWOT Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix -
Balance Score Card-case study.
UNIT IV STRATEGY IMPLEMENTATION &
EVALUATION 9
The implementation process, Resource allocation, Designing organisational structure-Designing Strategic Control Systems- Matching structure
and control to
strategy-Implementing Strategic
change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case study.
UNIT V OTHER STRATEGIC ISSUES
8
Managing Technology and Innovation- Strategic issues for Non Profit organisations. New
Business Models and strategies for
Internet Economy-case study
TEXT BOOKS
TOTAL:45 PERIODS
1. Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Strategic Management and
Business policy, Pearson Education., 2006
2. Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated approach,
Biztantra, Wiley India, 2007.
3. Azhar Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, Third Edition,
2008.
REFERENCES
1. Fred.R.David, Strategic Management and cases, PHI Learning, 2008.
2. Upendra Hachru , Strategic Management concepts & cases , Excel Books, 2006.
3. Adriau HAberberg and Alison Rieple, Dtrategic Management Theory & Application, Oxford
University Press, 2008.
4. Arnoldo C.Hax and Nicholas S. Majluf, The Strategy Concept and Process – A Pragmatic
Approach, Pearson Education, Second Edition, 2005.
5. Harvard Business Review, Business Policy – part I & II, Harvard Business School.
6. Saloner and Shepard, Podolny, Strategic Management, John Wiley, 2001.
7. Lawerence G. Hrebiniak, Making strategy work, Pearson, 2005.
8. Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management – Concepts and Application, Prentice Hall
of India, 2005.
