BA9210 STRATEGIC MANAGEMENT Syllabus for 3rd Sem MBA - Third semester - Regulation 2009 - Anna University


BA9210 STRATEGIC MANAGEMENT Syllabus for 3rd Sem MBA - Third semester - Regulation 2009 - Anna University

BA9210                                      STRATEGIC MANAGEMENT                                         LT P C
3 0 0 3
UNIT I             STRATEGY AND PROCESS                                                                               9
Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation Process Stakeholders in business – Vision, Mission and Purpose Business definition, Objectives and Goals - Corporate Governance and Social responsibility-case study.

UNIT  II           COMPETITIVE ADVANTAGE                                                                              9
External Environment - Porter’s Five Forces Model-Strategic Groups Competitive Changes durin Industry  Evolution-Globalisatio an Industry  Structur  Nationa Context  and Competitive  advantage  Resources-  Capabilitieand  competenciescore  competencies-Low cost and differentiation Generic Building Blocks of Competitive Advantage- Distinctive Competencies-Resources  and  Capabilities  durability  of    competitive  Advantage-  Avoiding failures and sustaining competitive advantage-Case study.

UNIT  III          STRATEGIES                                                                                                     10
The generic strategic alternatives – Stability, Expansion, Retrenchment and Combination strategies - Business level strategy- Strategy in the Global Environment-Corporate Strategy- Vertical Integration-Diversification and Strategic Alliances- Building and Restructuring the corporation- Strategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix - Balance Score Card-case study.

UNIT  IV         STRATEGY IMPLEMENTATION & EVALUATION                                             9
The implementation process, Resource allocation, Designing organisational structure-Designing Strategic Control Systems- Matching structure and control to strategy-Implementing Strategic change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case study.

UNIT  V          OTHER STRATEGIC ISSUES                                                                              8
Managing Technology and Innovation Strategic issues for No Profit organisations. New
Business Models and strategies for Internet Economy-case study



TEXT BOOKS

TOTAL:45 PERIODS

1.  Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Strategic Management and
Business policy, Pearson Education., 2006
2.  Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated approach,
Biztantra, Wiley India, 2007.
3.  Azhar Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, Third Edition,
2008.

REFERENCES
1.  Fred.R.David, Strategic Management and cases, PHI Learning, 2008.
2.  Upendra Hachru , Strategic Management concepts & cases , Excel Books, 2006.
3.  Adriau HAberberg and Alison Rieple, Dtrategic Management Theory & Application, Oxford
University Press, 2008.
4.  Arnoldo C.Hax and Nicholas S. Majluf, The Strategy Concept and Process A Pragmatic
Approach, Pearson Education, Second Edition, 2005.
5.  Harvard Business Review, Business Policy part I & II, Harvard Business School.
6.  Saloner and Shepard, Podolny, Strategic Management, John Wiley, 2001.
7.  Lawerence G. Hrebiniak, Making strategy work, Pearson, 2005.
8.  Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management Concepts and Application, Prentice Hall of India, 2005.
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