BA9208 SEMINAR I MANAGEMENT CONCEPTS Syllabus for 1st Sem MBA -First semester - Regulation 2009 - Anna University


BA9208 SEMINAR I MANAGEMENT CONCEPTS Syllabus for 1st Sem MBA -First semester - Regulation 2009 - Anna University

BA9208                                  SEMINAR I  MANAGEMENT CONCEPTS                      LT P C
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Note: Students Are Expected To Prepare And Present On Topics Suggested Below:
1.
General principles of Management.

2.
Management Decisions Making.

3.
Domestic and Global business environment.

4.
Social responsibility of business and managerial ethics.

5.
Value-Chain of business.

6.
Creativity and Management of innovation.

7.
Customer focus and relationship management.

8.
Globalization of business and international trade relations.

9.
Competitive Advantage and Competency.

10.
The role of Quality in business.


TOTAL: 30 PERIODS
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