BA9205 COMMUNICATION SKILLS Syllabus for 1st Sem MBA -First semester - Regulation 2009 - Anna University


BA9205 COMMUNICATION SKILLS Syllabus for 1st Sem MBA -First semester - Regulation 2009 - Anna University

BA9205                                   COMMUNICATION SKILLS                                               LT P C
3 0 0 3

UNIT  I            COMMUNICATION IN BUSINESS                                                                       9
Systems approach-  forms - functions and principles of communication - management and communication-  communication patterns - barriers to communication - interpersonal perception
SWOT analysis -Johari Window -Transactional Analysis.

UNIT  II           NON-VERBAL AND INTERCULTURAL COMMUNICATION                              9
Importanc of   non-verbal  communicatio -  personal  appearanc -  facial  expressions- movement- posture gestures - eye contact voice - beliefs and customs- worldview and attitude.

UNIT  III          ORAL COMMUNICATION                                                                                    9
Listening - types and barriers to listening - speaking - planning and audience awareness - persuasion- goals - motivation and hierarchy of needs - attending and conducting interviews- participating in discussions, debates - and conferences - presentation skills- paralinguistic features -fluency development strategies

UNIT  IV         BUSINESS CORRESPONDENCE                                                                       9
Business letter - principles of business writing- memos -e-mails agendas-   minutes- sales letter- enquiries- orders- letters of complaint- claims and adjustments- notice and tenders- circulars- letters of application and r√©sum√©.

UNIT V        BUSINESS PROPOSALS AND REPORTS                                                         9
Project proposals- characteristics and structure- Project reports types- characteristics,- structure-Appraisal reports performance appraisal, product appraisal- Process and mechanics of report writing- visual aids- abstract - executive summary- recommendation writing- definition of terms.
TOTAL: 45 PERIODS

TEXTBOOKS
1.  Lesikar,  Raymond  V.,  John  D  Pettit,  and  Mary  E  FlatlyLesikar’s,  Basic  Business
Communication, 10th ed. Tata McGraw-Hill, New Delhi, 2007.
2.  Gerson, Sharan J., and Steven M Gerson, Technical Writing: Process and Product. Pearson
Education, New Delhi, 2008.
3.  Murphy, Herta, Herbert W Hildebrandt, and Jane P Thomas, Effective Business
Communication. 7th ed. Tata McGraw-Hill, New Delhi.
4.  Bovee,  Courtland  and  John  V  Thill,  Business  Communication  Today,  8th   ed.  Pearson
Education, New Delhi, 2008.

REFERENCES
1.  McGrath, E. H., S.J,Basic Managerial Skills for All,  8th ed. Prentice-Hall of India, New Delhi,
2008.
2.  Raman, Meenakhshi, and Prakash Singh, Business Communication. O U P, New Delhi,
2008.
3.  Stuart Bonne E., Marilyn S Sarow and Laurence Stuart, Integrated Business
Communication in a Global Market Place.3rd ed. John Wiley India, New Delhi, 2007.
4.  Guffey, Mary Ellen.,  Business Communication: Process and Product. 3rd ed. Thomson and
South-western, 2004.
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