Saturday, June 23, 2012
IT2031 ELECTRONIC COMMERCE Syllabus - Anna University
IT2031 ELECTRONIC COMMERCE L T P C
3 0 0 3
UNIT I
INTRODUCTION
9
Traditional commerce and E commerce – Internet and WWW – role of WWW – value chains – strategic business and Industry value chains – role of E commerce.
UNIT II INFRASTRUCTURE FOR E COMMERCE 9
Packet switched
networks
–
TCP/IP
protocol script
–
Internet utility
programmes – SGML, HTML and XML – web client and servers – Web client/server architecture –
intranet and extranets.
UNIT III
WEB BASED
TOOLS FOR E COMMERCE 9
Web server – performance
evaluation - web server software
feature sets – web server
software and tools – web protocol – search engines – intelligent agents
–EC software –
web hosting – cost analysis
UNIT IV SECURITY
9
Computer security classification – copy right and Intellectual property – electronic
commerce threats – protecting client computers – electronic
payment systems –
electronic cash – strategies for marketing – sales and promotion – cryptography – authentication.
UNIT V
INTELLIGENT AGENTS
9
Definition and capabilities – limitation of agents – security – web based marketing – search engines and Directory registration – online advertisements –
Portables and info mechanics – website design issues.
TEXT BOOKS
1. Ravi Kalakota, “
Electronic Commerce”, Pearson Education,
TOTAL = 45 PERIODS
2. Gary P Schneider “Electronic commerce”, Thomson learning & James T Peny
Cambridge USA, 2001.
3. Manlyn Greenstein and Miklos “Electronic commerce” McGraw-Hill, 2002.
REFERENCES
1. Efraim Turvan J.Lee, David kug and chung, “Electronic commerce” Pearson
Education Asia 2001.
2. Brenda Kienew E commerce Business Prentice Hall, 2001.
By Vinoth
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